Why missed calls cost more than they look
A missed call isn't just the lost call — it's the lost booking plus the caller who goes to the restaurant that picked up. If your average booking spends $75 and you miss 15 calls a week where even a third would have converted, that's roughly $375 a week or $19,500 a year of revenue walking across the road. The phone is still the highest-intent marketing channel your venue runs; losing it is disproportionately expensive.